Chengeer Lee Coaching

Project Overview

Chengeer Lee is an executive coach specializing in transformation through a unique blend of scientific, spiritual, and psychological insights. The project focused on redefining the brand identity to reflect the depth, professionalism, and transformative nature of the coaching services offered.

My Role

I led the visual branding and strategy development for Chengeer Lee's business. My responsibilities included:

• Brand Strategy: Crafted a cohesive strategy highlighting Chengeer Lee's expertise and the value of transformation through non-duality coaching.
• Visual Identity Design: Developed a modern, confident, and grounded visual identity that aligns with the brand's values of authenticity, clarity, and transformation.
• Tone of Voice Guidelines: Created a tone of voice guide to ensure consistent communication, emphasizing professionalism with a rebellious yet approachable feel.
• Logo Design: Designed a minimalist yet impactful logo to convey strength and clarity, incorporating subtle symbolic elements representing growth and transformation.
• Brand Playbook: Delivered a comprehensive brand playbook outlining logo usage, typography, color palette, and visual style for consistency across all materials.

‍

Key Achievements

• Developed a brand identity that balances professionalism with approachability, appealing to both men and women.
• Established a voice that is direct, respectful, and unconventional, setting the tone for impactful client interactions.
• Created strategic assets to support marketing efforts, ensuring alignment with Chengeer Lee's mission and values.

Final Thoughts

This project was an opportunity to combine my passion for branding with a meaningful cause. It challenged me to translate abstract concepts like transformation and non-duality into a visual and verbal identity that resonates deeply with the target audience.